2020 - 2024
Design Lead
Ford Motor Company
Art Direction, UI Design System,
Built a team of Designers, Technologists and CGI Artists
I was the directly responsible individual
for the Explorer EV human-machine interface.
Launcher. Core UI. Page Layouts. Templates.
Driver Information. ADAS. Voice Assistant.
Welcome Animation. Drive Modes.
Every Transition. Every Motion Curve.
Every Component. Every State.
As the first Digital Design hire for EU Design Studio,
I built the team and our atomic design system from scratch
and led through launch.
All media at electricexplorer.fordpresskits.com ↗