2022 - 2024
Design Lead
Ford Motor Company
Art Direction, Atomic Design System,
Built a team of Designers, Technologists and CGI Artists

I was the directly responsible individual
for the Explorer EV human-machine interface.
Launcher. Core UI. Page Layouts. Templates.
Driver Information. ADAS. Voice Assistant.
Welcome Animation. Drive Modes.
Every Transition. Every Motion Curve.
Every Component. Every State.
Launcher the main infotainment screen offers navigation, entertainment and settings.
Focused Driver Information only speed, ADAS and upcoming turns.

I built our atomic design system from scratch and led through launch.
Motion is education: Every transition reinforces the system's underlying logic.
Cars need large touch targets, taping the list element anywhere triggers the toggle.
Make it yours.
Pick your favorite color for interior lights and screen UI.
All media at electricexplorer.fordpresskits.com ↗